EVALUATIVE COMPONENT OF THE CORPORATE COMMUNICATIVE PARADIGM
Pages:  786-788
Author:  Alexeyeva T.S.

HASHTAG AS A MECHANISM FOR ANALAZING POLITICAL TEXTS DISSEMINATION IN NEW MEDIA
Pages:  788-790
Author:  Burkova O.S.

LOCALIZATION IN COGNITIVE MARKETING
Pages:  791-793
Author:  Zinkevich O.V.

ON PR AND DIPLOMATIC DISCOURSES INTERFERENCE
Pages:  794-796
Author:  Kapitonova M.A.

‘INSTA’ AS A CREOLIZED TEXT JENRE IN SOCIAL MEDIA
Pages:  796-798
Author:  Kiuru K.V.

BLENDING AS MEANS OF MANIPULATION IN AVDERTIZING
Pages:  798-800
Author:  Kovalchuk L.P.

DYNAMICS OF ARGUMENTATION IN ADVERTISING DISCOURSE: COGNITIVE AND PRAGMATIC PERSPECTIVES
Pages:  800-802
Author:  Kochetova L.A., Krivobokova G.A.

CORPORATE CONCEPT IN THE FORMATION OF COMPANY STRATEGIC THINKING
Pages:  803-805
Author:  Krivonosov A.D.

ADVERTISING TOPONYMY IN COGNITIVE-PRAGMATIC ASPECT
Pages:  805-808
Author:  Kryukova I.V.

DISCOURSE FOREGROUNDING OF CONCEPTS IN ADVERTISING
Pages:  808-810
Author:  Kushneruk S.L.

COGNITIVE PERCEPTION OF ALLUSIVE PERSONAL NAME (the Language of Advertising)
Pages:  810-812
Author:  Nikitina A.A.

CONCEPT OF POSITIVE ATTRIBUTE AS THE COGNITIVE ABSOLUTE SYMBOL IN THE TEXTS OF ADVERTISEMENTS IMPLEMENTATION
Pages:  812-815
Author:  Pankova I.M.

AUTOPRESENTATIVITY AS TEXTUAL CATEGORY OF PUBLIC COMMUNICATIONS
Pages:  815-817
Author:  Razmashkin I.Yu.

PR AS A COGNITIVE POWER, OR THE POWER OF COGNITIVE PR: FROM THE CONTEXTS OF THE USAGE TO THE SPHERE OF THE CONCEPTS
Pages:  818-820
Author:  Stepanov V.N.

REPRESENTING THE EVENT MODEL IN MEDIA AND POLITICAL DISCOURSE
Pages:  820-822
Author:  Stepanova M.A.

CONTROVERSIAL ADVERTISING TEXTS: PROBLEMS OF INTERPRETATION
Pages:  822-826
Author:  Ukhova L.V.

THE REGULATING FUNCTION OF PUBLIC SPEECH IN CICERO’S RHETORICS
Pages:  826-828
Author:  Fedorov D.A.

PERCEPTUAL INTEGRATION IN MARKETING DISCOURSE
Pages:  828-830
Author:  Chibisova E.A.