SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: Zinkevich O.V.
Affiliation: St.-Petersburg State University of Economics
Abstract: Localization can be called a new course in the modern scientific paradigm. Despite of existing of the enormous number of companies which use practical tools of this scientific field, numerous studies, so far there is no strong opinion, is it possible to identify the localization in a separate scientific area or take it as a cross-disciplinary field.
Keywords: location, socio-linguistic aspect, globalization, media discourse, extra- linguistic factors
References:
Globalisation and translation association [https://www.gala-global.org] Emery Ch., Tian R. Opportunities vs. Challenges: A Cross-Cultural Approach to Internet Marketing // Journal of American Academy of Business, Cambridge. Hollywood: March 2002. Vol. 1. Iss. 2. P. 217-225.
Kraidy Marwan M. Hybridity in Cultural Globalization. University of Pennsylvania. №8. 2002. P. 326-346.
Pages: 791-793