CONCEPT OF POSITIVE ATTRIBUTE AS THE COGNITIVE ABSOLUTE SYMBOL IN THE TEXTS OF ADVERTISEMENTS IMPLEMENTATION

CONCEPT OF POSITIVE ATTRIBUTE AS THE COGNITIVE ABSOLUTE SYMBOL IN THE TEXTS OF ADVERTISEMENTS IMPLEMENTATION

Author:  Pankova I.M.

Affiliation:  St.-Petersburg State University of Economics

Abstract:  The notion of the concept of positive attribute, the function of text modelling and implicit images represented in the texts of advertisements are considered.

Keywords:  concept, dominant, implicit, explicit

References: 

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Никитин М. В. Курс лингвистической семантики. СПб.: Научный центр проблем диалога, 1996.
Уфимцева А. А. Лексическое значение: Принцип семиологического описания лексики. М.: УРСС, 2002.

Pages:  812-815