PR AS A COGNITIVE POWER, OR THE POWER OF COGNITIVE PR: FROM THE CONTEXTS OF THE USAGE TO THE SPHERE OF THE CONCEPTS

PR AS A COGNITIVE POWER, OR THE POWER OF COGNITIVE PR: FROM THE CONTEXTS OF THE USAGE TO THE SPHERE OF THE CONCEPTS

Author:  Stepanov V.N.

Affiliation:  International Academy (University) of Business and Innovative Technologies

Abstract:  The paper examines how a range of concepts represents power in the cognitive phenomena of PR praxis and theory. Those concepts reflect the cognitive manifestation of the individual in the general. From the author’s viewpoint, it occurs level by level, namely, on the personal, transpersonal, super-personal and extra-personal levels.

Keywords:  cognitive, concept, Kraft, power, personal, transpersonal, super-personal, extra-personal levels

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Pages:  818-820