DISCOURSE FOREGROUNDING OF CONCEPTS IN ADVERTISING

DISCOURSE FOREGROUNDING OF CONCEPTS IN ADVERTISING

Author:  Kushneruk S.L.

Affiliation:  Chelyabinsk State Pedagogical University

Abstract:  Culturally relevant information finds its place in advertising discourse in accord with intentionality of this type of social practice. Discourse foregrounding is realized as a choice of pragmatically determined concepts reflecting the most essential socio-cultural priorities of consumption.

Keywords:  concept, discourse foregrounding of concepts, advertising discourse

References: 

Ирисханова, О. К. Социокогнитивная лингвистика: структуры социальных знаний и проблемы их описания // Вопросы когнитивной лингвистики. № 4 (041). 2014. С. 5-17.
Минина, М. Л. Теория отражения и проблема интерпретации: автореф. дис. … канд. филос. наук. Чебоксары, 2007.

Pages:  808-810