CORPORATE CONCEPT IN THE FORMATION OF COMPANY STRATEGIC THINKING

CORPORATE CONCEPT IN THE FORMATION OF COMPANY STRATEGIC THINKING

Author:  Krivonosov A.D.

Affiliation:  St.-Petersburg State University of Economics

Abstract:  Corporate concept which represents company values is described as a cross- disciplinary phenomenon. Cognitive potential of corporate concepts provides an opportunity to build an effective system of corporate integrators and form strategic thinking of a company.

Keywords:  corporate concept, system of corporate integrators, corporate communication, strategic thinking

References: 

Катлип С., Сентер А., Брум Г. Теория и практика связей с обществен- ностью. М., Вильямс, 2000.
Кривоносов А. Д., Филатова О. Г., Шишкина М. А. Основы теории связей с общественностью : учебник. СПб. : Питер, 2010.
Яковлев И. П. Стратегические коммуникации: учеб. пособие. СПб.: Роза ветров, 2006.

Pages:  803-805