COGNITIVE PERCEPTION OF ALLUSIVE PERSONAL NAME (the Language of Advertising)

COGNITIVE PERCEPTION OF ALLUSIVE PERSONAL NAME (the Language of Advertising)

Author:  Nikitina A.A.

Affiliation:  St.-Petersburg State University

Abstract:  The report is devoted to functioning of allusive personal names in the language of advertising, variety of associations different readers have when coming across an allusive personal name in the text. The meaning of the allusive personal names is dependent on the allusions that people have.

Keywords:  allusive personal name, pragmatic function, meaning, allusions, the language of advertising

References: 

Суперанская А.В. Языковые и внеязыковые ассоциации собственных имен // Антропонимика / под ред. В.А. Никонова, А.В. Суперанской. М., 1970. С. 7-17.

Pages:  810-812