STRATEGY OF SELF-PRESENTATION IN CREATING A SPEECH IMAGE

STRATEGY OF SELF-PRESENTATION IN CREATING A SPEECH IMAGE

Author:  T.V. Larionova

Abstract: 
The article is devoted to the strategic aspect of creating a speech image. Communicative strategies are the argumentative means in the situation of the professional interview. We analyze self-presentation as one of the strategies.

Keywords:  «myself» image, communicative strategies, interview, three-level system, construct, self-presentation