COGNITIVE ASPECTS OF USING PRAGMONYMS IN REPRESENTATION STRUCTURES OF ENGLISH MEDIA DISCOURSE

COGNITIVE ASPECTS OF USING PRAGMONYMS IN REPRESENTATION STRUCTURES OF ENGLISH MEDIA DISCOURSE

Author:  O. A. Akimova

Abstract:  The article aims to consider cognitive characteristics of using pragmonyms (trade marks) in English media discourse. Based on the analysed event schemas the author makes an attempt to use them in the description of the given examples which made it possible to analyse the structural organization of the given texts referring to media discourse.

Keywords:  media discourse, pragmonym, event schema, semantic role, agent, patient, trademark genericization

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Pages:  407-409