DEMOTIVATIONAL POSTERS AS COMPLEX COGNITIVE UNITS

DEMOTIVATIONAL POSTERS AS COMPLEX COGNITIVE UNITS

Author:  Yu. A. Kasyanova

Abstract:  The article deals with the notion of social demotivational posters. The author analyzes the existing approaches to the structure and content of social demotivational posters. The examples of cognitive carnival strategies on the basis of social demotivators are given in the article.

Keywords:  carnival, Internet, verbal, nonverbal component, demotivator.

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Pages:  812-817