STEREOTYPES OF PROPER NAMES-ANTHROPONYMS IN THE ECONOMIC ASPECT

STEREOTYPES OF PROPER NAMES-ANTHROPONYMS IN THE ECONOMIC ASPECT

Author:  O.N. Novikova

Abstract:  The article considers the issue of the role of proper names’ ethnic and gender stereotypes in the situation of job search. The conclusion is done on the possible change of cognitive bases of anthroponyms under the influence of economic factors.

Keywords:  culture, economics, proper name, anthroponym, name perception and assessment, stereotype.

References: 

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Pages:  670-675