CONCEPTUAL DERIVATION OF GENDER-NEUTRAL WORDS IN CLASSIFIED ADVERTISEMENTS

CONCEPTUAL DERIVATION OF GENDER-NEUTRAL WORDS IN CLASSIFIED ADVERTISEMENTS

Author:  N.G. Yuzefovich, N.V. Neupokoeva

Abstract:  The authors claim that gender-neutral words used in classified ads become gender connoted in the linguistic context due to established stereotypes and, most importantly, conceptual derivation.

Keywords:  gender-marked/neutral unit, linguistic context, stereotypes, conceptual derivation.

References: 

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Pages:  604-609