EUPHEMISM AS A WAY OF MANIPULATION IN THE TEXTS OF MEDIA DUSCOURSE (IN THE CONTEXT OF GERMAN-SPEAKIG MEDIA)

EUPHEMISM AS A WAY OF MANIPULATION IN THE TEXTS OF MEDIA DUSCOURSE (IN THE CONTEXT OF GERMAN-SPEAKIG MEDIA)

Author:  E.S. Shigoreva

Abstract:  Currently, the interest of linguists to the media discourse has been increased because of its manipulative potential. Creating articles, journalists not only set out the objective facts, but also form a certain image of reality by the readers. The high level of public trust to the media can successfully shape public opinion. Through euphemisation of media texts journalists can distort the facts or distract readers from any information. The article proves the special role of euphemisms in the texts of media discourse and gives some examples of manipulation of public opinion by using the euphemisms.

Keywords:  discursive approach, media discourse, euphemism, manipulation.

References: 

Zenkova Yu.A. Diskursivnyy analiz massovoy kommunikatsii: problema samoprezentatsii obshchestva: avtoref. dis. … kand. filos. nauk. Ekaterinburg, 2000.

Deyk van T.A. Yazyk. Poznanie. Kommunikatsiya. Per. s angl. / sost. V.V. Petrova; Pod red. V.I. Gerasimova; vstup. st. Yu.N. Karaulova i V.V. Petrova. M.: Progress, 1989.

Kara-Murza S.G. Manipulyatsiya soznaniem. M.: Eksmo, 2006.

Papkova N.V., Trutnev A.Yu. Evfemizatsiya teksta kak sredstvo manipulyatsii v SMI // Mezhdunarodnyy zhurnal eksperimental'nogo obrazovaniya. 2016. Vyp. 1. S. 174-177

Ter-Minasova S.G. Yazyk i mezhkul'turnaya kommunikatsiya. M.: Slovo, 2000.

Fairclough N., Wodak R. Critical Discourse Analysis // Discourse as Social Interaction / ed. T. van Dijk. L.: SAGE Publications, 2007. P. 258-284

Pages:  795-800