MEDIA HEROES AS A PNEHOMENON OF OUR TIME

MEDIA HEROES AS A PNEHOMENON OF OUR TIME

Author:  А.V. Taskaeva

Affiliation:  Chelyabinsk State University

Abstract: 
The article is devoted to the study of a new concept in the Russian linguoculture – media hero. The term “media hero” is defined by the author as a celebrity and public persona who arouses the sense of awe because of trying to solve socially significant problems using his (her) popularity.

Keywords:  media hero, media persona, celebrity, M. Fox

Pages:  733-736