CATEGORY “FORMAT” AS A RELALIZATION OF PASSIV GENRE GRAMMAR IN MASS MEDIA
Chelyabinsk State University
The theses contain an attempt to a practical realizing of the thesis that differentiation “active” and “passive” grammar on the genre level of language is expedient. The attempt realizes on the material of mass-media communication.
format, dialogue, text, speech interaction, semasiological and onomasiological approaches, speech genre theory