CATEGORY “FORMAT” AS A RELALIZATION OF PASSIV GENRE GRAMMAR IN MASS MEDIA

CATEGORY “FORMAT” AS A RELALIZATION OF PASSIV GENRE GRAMMAR IN MASS MEDIA

Author:  L.А. Mesenyashina

Affiliation:  Chelyabinsk State University

Abstract: 
The theses contain an attempt to a practical realizing of the thesis that differentiation “active” and “passive” grammar on the genre level of language is expedient. The attempt realizes on the material of mass-media communication.

Keywords:  format, dialogue, text, speech interaction, semasiological and onomasiological approaches, speech genre theory

Pages:  534-537