LANGUAGE PLAY AS MEANS OF CREATING ETHNOCONNOTATION

LANGUAGE PLAY AS MEANS OF CREATING ETHNOCONNOTATION

Author:  O.I. Bykova

Affiliation:  Voronezh State University

Abstract: 
The article focuses on the problem of the language and cognitive processes. Conceptual integration is analyzed as a mechanism of actualization of ethnoconnotation on a word-building level of composite components by means of language play.

Keywords:  ethnoconnotation, word-building derivation, language play, conceptual integration

Pages:  293-296