LIANA METHOD (LINGUISTIC INTERNET-ANALYSIS OF ASSOCIATIONS) AS A WAY OF REVEALING A TRADEMARK NAME ASSOCIATIVE POTENTIAL

LIANA METHOD (LINGUISTIC INTERNET-ANALYSIS OF ASSOCIATIONS) AS A WAY OF REVEALING A TRADEMARK NAME ASSOCIATIVE POTENTIAL

Author:  K.A. Dzyuba

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The possibility of revealing a trademark name associative potential via LIAnA method (Linguistic Internet-analysis of Associations) is considered in this article. The mode of LIAnA use is illustrated step-by-step on a particular example. The research is conducted on the material of three languages: Russian, English and French.

Keywords:  trademark name associative potential, LIAnA method (Linguistic Internet-analysis of Associations), I type associations, II type associations

Pages:  491-497