CONCEPT MAPPING AS INTERDISCIPLINARY METHOD OF ANALYSIS

CONCEPT MAPPING AS INTERDISCIPLINARY METHOD OF ANALYSIS

Author:  S.V. Tumskiy

Affiliation:  MGIMO-University

Abstract: 
The article gives a review of how concept mapping is used as an analytical tool in science and other fields. It also looks at an example of using the method in the field of advertising communication, as well as linguistics.

Keywords:  concept mapping, cognitive linguistics, communication in advertising

Pages:  182-188