TYPOLOGICAL SIMILARITY AND INTERACTION OF AVANT-GARDE POETICAL, ADVERTISING AND PR-DISCOURSES (PROBLEM STATEMENT)

TYPOLOGICAL SIMILARITY AND INTERACTION OF AVANT-GARDE POETICAL, ADVERTISING AND PR-DISCOURSES (PROBLEM STATEMENT)

Author:  O.V. Sokolova

Affiliation:  Moscow Pedagogical State University

Abstract: 
In this article we describe different aspects of typological similarity of avant-garde poetical, advertising and PR-discourses. The research of the interaction of these discourses in the aspect of historical and contemporary development allows demonstrating some dynamics: the avant-garde discourse impact has been transformed into a two-way influence.

Keywords:  discourse interaction; avant-garde poetical, advertising and PR-dis-courses; global and specific aims; communicative strategies

Pages:  405-413