TYPOLOGICAL SIMILARITY AND INTERACTION OF AVANT-GARDE POETICAL, ADVERTISING AND PR-DISCOURSES (PROBLEM STATEMENT)
Moscow Pedagogical State University
In this article we describe different aspects of typological similarity of avant-garde poetical, advertising and PR-discourses. The research of the interaction of these discourses in the aspect of historical and contemporary development allows demonstrating some dynamics: the avant-garde discourse impact has been transformed into a two-way influence.
discourse interaction; avant-garde poetical, advertising and PR-dis-courses; global and specific aims; communicative strategies