THE MAIN STRATEGIES OF CREATING THE IMAGE OF THE ENEMY IN GERMAN MEDIA TEXTS

THE MAIN STRATEGIES OF CREATING THE IMAGE OF THE ENEMY IN GERMAN MEDIA TEXTS

Author:  D.O. Tyalin, E.A. Kuzmina

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The article is devoted to studying the features of creating of an image of the enemy in German media texts. Nuclear and peripheral conceptual characteristics of a concept of the enemy in German ethnocultural consciousness are allocated. Special attention is paid to lexical means of creatingan image, in particular strategy of the direct nomination, the focusation, the depersonalization.

Keywords:  conceptualization, categorization, media text, strategy, cognitive linguistics