COGNITIVE PROCESSES AND EVALUATIVE METAPHORS

COGNITIVE PROCESSES AND EVALUATIVE METAPHORS

Author:  L.A. Sergeeva

Affiliation:  Bashkir State University

Abstract: 
This article is an attempt to study evaluative conceptualization. The focus is on evaluative potential of metaphors, cognitive operations in process of metaphorization and cognitive motivation of language meanings.

Keywords:  evaluative conceptualization, evaluative metaphor, cognitive model, cognitive operations, mental spaces