VERBAL STRATEGIES OF CONCEPTUALISATION OF GENDER BEHAVIOUR IN PHRASEOLOGY

VERBAL STRATEGIES OF CONCEPTUALISATION OF GENDER BEHAVIOUR IN PHRASEOLOGY

Author:  R.S. Alikaev, S.K. Bashieva

Affiliation:  Kabardino-Balkarian State University of H.M.Berbekova

Abstract: 
The article deals with the specific character of the gender behavior strategies representation in the phraseology. The conceptual features of masculinity and femininity in the Karachay-Balkar linguoculture are described.

Keywords:  a phraseological unit, gender behavior, the norm, ethnic world-view