SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: E.S Gritsenko, А.О. Laletina
Affiliation: Nizhny Novgorod State Linguistics University named after N.A. Dobrolyubov
Abstract:
The paper examines metaphoric conceptualization of social processes and phenomena through the lens of virtualization and marketization, as the key semiotic elements in global discourses and communicative practices.
Keywords: globalization, virtualization, market, metaphor, world view