FRAME APPROACH TO MODELING THE CUSTOM

FRAME APPROACH TO MODELING THE CUSTOM

Author:  N.P. Dronova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The custom is considered as a complicated structural mental formation, frame-scenario, which represents the stereotype situation of the ritual practice. The ways of the subject’s verbalizing various events within the conventionally fixed situation are described.

Keywords:  custom, stereotypical situation, frame-scenario, the verbal representations