VERBALIZATION OF THE CONCEPT HEALTH IN MODERN MEDIA DISCOURSE

VERBALIZATION OF THE CONCEPT HEALTH IN MODERN MEDIA DISCOURSE

Author:  A.U. Petkau

Affiliation:  Ural Federal University named after the first President of Russia B.N. Yeltsin

Abstract: 
The results of the frame analysis of the mass media materials representing the vital concept of Russian culture HEALTH are reported.

Keywords:  cognitive linguistics, language mass media, concept HEALTH, frame