MODIFICATIONS IN CONCEPTUAL FIELD “KNOWLEDGE” BASED ON MEDIA DISCOURSE AND HASHTAG STUDY

MODIFICATIONS IN CONCEPTUAL FIELD “KNOWLEDGE” BASED ON MEDIA DISCOURSE AND HASHTAG STUDY

Author:  Oparina O. I.

Abstract: 
The article considers the changes in conceptual field of KNOWLEDGE as a result of social challenges in the world. The object of the study is the lexemes forming this conceptual field. The research is based on media discourse and hashtag analysis, where their statistical combinability is studied. The results have demonstrated tendencies in knowledge understanding and interpretation.

Keywords: 
concept  ◆  world view picture  ◆  mental representation  ◆  media discourse  ◆  hashtag