SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: Bukina A. V.
Abstract:
The article gives a brief overview of cognitive modeling methods popular in modern linguistic studies, based on conceptual integration theory and frame theory. It examines the relevance of applying the methods to studying multimodal propaganda discourse with its linguistic and cultural properties.
Keywords: frame analysis ◆ conceptual integration theory ◆ propaganda discourse ◆ multimodality