SUBJECTIVE SCORING OF ADVERTISING POSTERS BY RUSSIAN TEENAGERS AND ADULTS: A PSYCHOLINGUISTIC STUDY

SUBJECTIVE SCORING OF ADVERTISING POSTERS BY RUSSIAN TEENAGERS AND ADULTS: A PSYCHOLINGUISTIC STUDY

Author:  Konovalova Anastasiya A., Petrova Tatyana Ye., Bespalova K.V., Mitina A.V.

Abstract:  This study investigates the effectiveness of using various types of language expressive means in polycode texts. The semantic differential technique was used to reveal the differences in processing and evaluation of 49 advertising posters between teenagers and adult speakers of Russian.

Keywords: 
advertising poster  ◆  language expressive means  ◆  advertising perception  ◆  semantic differential