EXPERIMENT WITH MYTH IN ENGLISH CULTURE: CREATIVE OR PREDICTABLE?

EXPERIMENT WITH MYTH IN ENGLISH CULTURE: CREATIVE OR PREDICTABLE?

Author:  Sharapkova A. A.

Abstract:  The article describes the results of an associative experiment as the basis for conceptual analysis and analysis of existing advertisements exploiting elements of the myth about King Arthur. It is revealed that within the framework of the experiment, non-trivial characteristics are more often realized, and more complex integrated mental spaces are formed.

Keywords: 
myth about King Arthur  ◆  associative experiment  ◆  concept