Author: E. V. Kolomlina
Abstract:
In this article an aspect of metaphorical interpretation of the еруconcept SUCCESS is represented. Native speakers’ ordinary ideas and notions can be found out not only in fiction, but also in journalistic texts, in the newspaper and TV inter-views, in the articles on topical problems. The research sources are fiction, popular magazines, newspapers.
Keywords: examples of personification, anthropomorphic model, mass media discourse