ADDRESSEE LANGUAGE REPRESENTATION ON THE ENGLISH-LANGUAGE CORPORATE WEBSITES

ADDRESSEE LANGUAGE REPRESENTATION ON THE ENGLISH-LANGUAGE CORPORATE WEBSITES

Author:  I.N. Poteryakhina

Affiliation:  Pyatigorsk State Linguistic University

Abstract:  This article discusses various ways of representing addressees on English versions of sites which represent the world's largest companies. The author explores both reference to the addressees, and their image created by the authors. Linguistic means and their communicative efficiency are also analyzed in the paper.

Keywords:  corporate website, virtual discourse, addressee, efficiency, strategies

References: 

Shiryaeva T.A. Osnovnye kharakteristiki teksta delovogo diskursa // Vestnik Pyatigorskogo gosudarstvennogo lingvisticheskogo universiteta. 2009. № 3. S. 57-60.
Shiryaeva T.A. Yazyk kak sredstvo konstruirovaniya sotsial'noy re-al'nosti // Yazyk. Tekst. Diskurs. 2009a. № 7. Stavropol': Izd-vo SGPI, S. 61-67.

Pages:  576-580