Tambov
SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

CONCEPTUALIZATION AND VERBALIZATION OF VALUES IN THE ENGLISH FASHION DISCOURSE WITH REGARD ТO THEIR INSTITUTIONAL SPECIFICS

CONCEPTUALIZATION AND VERBALIZATION OF VALUES IN THE ENGLISH FASHION DISCOURSE WITH REGARD ТO THEIR INSTITUTIONAL SPECIFICS


Author:  A.R. Arakelova, T.A. Shiryaeva

Affiliation:  Pyatigorsk State University

Abstract:  The connection between language and mental processes which take place in a human being constitutes a crucial component of current linguistic and axiological discourse research. The article explores and justifies the proposition that conceptual-ization and verbalization of values in the fashion discourse are carried out in the pro-fessional and cultural setting and depend on characteristic features of the institution of fashion. The nature of values implementation in the fashion discourse is determined by the industry and sets it apart from other social institutions and discourses.

Keywords:  fashion discourse, institution, concept, conceptualization, cognitive-discoursive approach, values of the fashion discourse.

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Pages:  98-105

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