COGNITIVE BASIS FOR THE VERBIAL REPRESENTATION OF THE ROAD SIGN SEMANTICS IN TRANSLATING

COGNITIVE BASIS FOR THE VERBIAL REPRESENTATION OF THE ROAD SIGN SEMANTICS IN TRANSLATING

Author:  T. G. Pshenkina

Abstract:  The article focuses on the mediating role of the translator in providing the road navigation for the foreign guests who visit Altai Krai. The practice of converting the texts of the road signs from one language into the other happens to reveal a number of pitfalls, mistakes and errors determined by the complexity of the mental processes in the mind of the person who is in the middle of two cultures, two languages, and two world views.

Keywords:  translation, road navigation, a mediating role of the translator, directionality of translation, language and mental structure correlation

References: 

Ryabtseva N. K. Prikladnye problemy perevodovedeniya: Lingvisticheskiy aspekt. M.: Flinta: Nauka, 2013.
Newmark P. More Paragraphs on Translation. Clevedon: Multilingual Matters, 1998.

Pages:  394-396