NATIONAL FEATURES OF EVALUATIVE COGNITION OF PROFESSIONAL ACTIVITY IN MODERN PUBLICISTIC AND ARTISTIC TEXTS (BRIEF DESCRIPTION OF THE MAIN FINDINGS OF THE SCIENTIFIC PROJECT)

NATIONAL FEATURES OF EVALUATIVE COGNITION OF PROFESSIONAL ACTIVITY IN MODERN PUBLICISTIC AND ARTISTIC TEXTS (BRIEF DESCRIPTION OF THE MAIN FINDINGS OF THE SCIENTIFIC PROJECT)

Author:  O. N. Kovaleva

Abstract:  The article contains brief description of the main findings of the research of integrative mechanisms of evaluative categorization of professional activity in modern Russian, English and Chinese publicistic and artistic texts. It reveals mechanisms of expressing national-cultural stereotypes in lexical and phraseological nomination, of translating value guiding lines, and criteria of evaluative categorization of professional activity in Russian, British, American and Chinese conceptual systems.

Keywords:  evaluation, evaluative categorization, evaluative category, metaphor, professional activity

References: 

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Pages:  324-326