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“COGNITIVE STUDIES OF LANGUAGE”

THE INTEGRITY OF CORPORATE WEBSITE TEXTS AS AN INDICATOR OF LINGUO-ECOLOGICAL COMPATIBILITY

THE INTEGRITY OF CORPORATE WEBSITE TEXTS AS AN INDICATOR OF LINGUO-ECOLOGICAL COMPATIBILITY


Author:  I.N. Poteryakhina

Abstract:  This article deals with the peculiarities of a cohesive and coherent corporate website text in terms of linguistic ecology. An official corporate website represents the scope of both professional and interprofessional communication, so interdiscursivity and the lack of internal and external integrity can be considered as linguo-toxic elements that impede business communication.

Keywords:  linguistic ecology, business discourse, corporate website, cohesion, coherence, interdiscursivity, linguo-toxic elements.

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Pages:  853-858

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