METAPHORIZATION OF MONETARY SPHERE IN GERMAN SOCIAL COMMUNICATION

METAPHORIZATION OF MONETARY SPHERE IN GERMAN SOCIAL COMMUNICATION

Author:  L.I. Fedyanina

Abstract:  The article covers some aspects of linguo-cognitive metaphorical modeling of financial and economic relations in modern Germany. Metaphorization in social communication is regarded as a cognitive and semantic process of perception, specification and structuring, conceptualization and categorization of social reality regularly explicated by means of linguistic signs and verbal constructions.

Keywords:  metaphor, social communication, language picture of the world, German linguoculture, ethno specifics.

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Pages:  426-430