THE CONCEPT PRICE IN THE INTERNET- DISCOURSE (ON THE BASIS OF INTERNET-REVIEWS OF ELECTRONICS)

THE CONCEPT PRICE IN THE INTERNET- DISCOURSE (ON THE BASIS OF INTERNET-REVIEWS OF ELECTRONICS)

Author:  V.N. Tuleneva

Abstract:  This article is devoted to the Internet-reviews of electronics from the point of view of func-tioning of the concept PRICE. The article considers the direct and indirect methods of linguistic influence on potential buyer. It gives the examples of verbalization of different pricing policies of companies.

Keywords:  concept, Internet-discourse, pricing policy, Internet-reviews.

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Pages:  341-346