PECULIARITIES OF MEDICAL AND PHARMACEUTICAL KNOWLEDGE COMMUNICATION

PECULIARITIES OF MEDICAL AND PHARMACEUTICAL KNOWLEDGE COMMUNICATION

Author:  O.B. Burdina, S.L. Mischlanova

Abstract:  The article is devoted to the peculiarities of the knowledge representation in the pharmaceutical discourse (while purchasing and using drugs). Changing the status role of communicants in medical communication led to the formation of a new system of relations between the doctor, pharmacist and patient, resulting in formation of a new social institution and new communication type.

Keywords:  communication, professional communication, mixed communication, social institution, prescription, pharmacy.

References: 

Alekseeva L.M., Mishlanova S.L. Meditsinskiy diskurs: teoreticheskie osnovy i printsipy analiza. Perm': Izd-vo Perm. un-ta, 2002.
Burdina O.B. Modelirovanie terminologicheskoy variativnosti v farmatsevticheskom diskurse: avtoref. dis. ... kand. filol. nauk. Perm', 2013.
Burdina O.B., Mishlanova S.L. Institutsional'nye osobennosti farmatsevticheskogo diskursa i ikh otrazhenie v terminologii // Istoricheskaya i sotsial'no-obrazovatel'naya mysl'. №4 (20). 2013. S. 188-192.
Burdina O.B., Mishlanova S.L. Interdiskursivnost' kak istochnik terminologicheskoy variativnosti v farmatsevticheskom tekste (na primere instruktsiy po primeneniyu lekarstvennykh preparatov) // Kognitivnye issledovaniya yazyka. 2015. № 20. S. 281-292.
Golovanova E.I. Professional'nyy diskurs, subdiskurs, zhanr professional'noy kommunikatsii: sootnoshenie ponyatiy // Vestnik Chelyabinskogo universiteta. 2013. № 1 (292). Filologiya. Iskusstvovedenie. Vyp. 73. S. 32-35.
Deyk T. van. Diskurs i vlast': Reprezentatsiya dominirovaniya v yazyke i kommunikatsii. Per. s angl. M.: Knizhnyy dom «LIBROKOM», 2013.
Dremova N.B., Bereznikova R.E. Nomenklatura lekarstvennykh sredstv: osobennosti formirovaniya i farmatsevticheskaya informatsiya. Izd. 2-e, pererab. i dop. Kursk: KGMU, 2002.
Karasik V.I. O tipakh diskursa // Yazykovaya lichnost': institutsional'nyy i personal'nyy diskurs. Volgograd, 2000. S. 5-20.
Nedoseka O.N. Ponyatie «krosskul'turnaya kommunikatsiya» v sovremennom gumanitarnom znanii // Vektor nauki TGU. 4 (7). 2011. S. 201-203.
Nosova L.N. O nekotorykh kommunikativnykh osobennostyakh farmatsevticheskogo diskursa // Kommunikatsiya v sotsial'no-gumanitarnom znanii, ekonomike, obrazovanii: III mezhdunarodnaya nauchno-prakticheskaya konferentsiya. Minsk, 2012. S. 94-96.

Pages:  105-111