PECULIARITIES OF KNOWLEDGE REPRESENTATION IN MASS MEDIA

PECULIARITIES OF KNOWLEDGE REPRESENTATION IN MASS MEDIA

Author:  A.Y. Epimakhova

Abstract:  The article is devoted to the analysis of the peculiarities of representation of knowledge in the language of Mass Media. Terms having a number of functions are translators of special knowledge and can have an impact on targeted audience causing the appropriate response.

Keywords:  term, the language of Mass Media, cognitive function, communicative function

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Pages:  118-123