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SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

CONVERTIBILITY OF VISUAL INFORMATION IN POETIC TRANSLATION

CONVERTIBILITY OF VISUAL INFORMATION IN POETIC TRANSLATION


Author:  Azarova N.M.

Affiliation:  Institute of Linguistics, Russian Academy of Sciences

Abstract:  Due to the changes in the cognitive framework of text perception, the linguistic technologies of poetic translation analysis change as well. The theory of translation has paid little attention so far to the verse graphics, although the professional transla-tors permanently face this problem in practice, especially when translating from non-cognate languages or languages with different writing systems. The modern poetic thinking, the relevant media and the visual culture create new possibilities for translation of classical and modern texts. The transfer of visual information of the graphic design of the verse in translation may result in certain convergence of the languages of unrelated systems. The essay demonstrates that linguistic technologies emphasizing the verse graphics prove to be relevant in relation to the analysis of any modern poetic text and, moreover, to the theory and practice of poetic translation.

Keywords:  graphic design, poetic translation, Chinese poetry, modern poetry, visual perception of the text

References

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Pages:  63-72

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