CONCEPTUAL WAR METAPHOR IN MODERN ENGLISH-SPEAKING BUSINESS PUBLICISTIC DISCOURSE

CONCEPTUAL WAR METAPHOR IN MODERN ENGLISH-SPEAKING BUSINESS PUBLICISTIC DISCOURSE

Author:  Perelygina T.A.

Affiliation:  Belgorod National Research University

Abstract:  The article is devoted to the study of features of the concept ‘business competition’ metaphorical representation in modern English-speaking business publicistic discourse. The role of conceptual (cognitive) metaphor is examined considered as a cognitive- communicative model with the aim of the most optimal representation of the certain concept from business and economy sphere in terms of business-publicistic discourse.

Keywords:  conceptualization, metaphorical representation of a concept, war conceptual (cognitive) metaphor, business competition, English-speaking business- publicistic discourse

References: 

Кубрякова Е.С. Язык и знание: на пути получения знаний о языке: части речи с когнитивной точки зрения: роль языка в познании мира / Е.С. Кубрякова. М. : Яз. славян. культуры, 2004.
Gilead and AbbVie take battle to Europe. URL: http://www.ft.com/intl/cms/s/0/c9454248-9db5-11e4-8946-00144feabdc0.html (дата обращения: 20.01.2015).

Pages:  475-477