DISCOURSE ANALYSIS OF THE ENGLISH TEXT ADVERTISING GASTRONOMICAL OBJECTS

DISCOURSE ANALYSIS OF THE ENGLISH TEXT ADVERTISING GASTRONOMICAL OBJECTS

Author:  O.A. Davydenkova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 

The article is devoted to some aspects of discourse analysis of English texts as part of advertising gastronomic objects – food and beverage. The analysis of the mi-cro- and macrostructure of such texts identified the main ways of speech influence depending on the subject of advertising.

Keywords:  discourse analysis, advertising text, mass communication, macro- and microstructure, speech influence

References: 

Болдырев Н.Н. В поисках оценочного смысла // В поисках смысла: сборник научных трудов, посвященный памяти профессора А.А. Худякова. СПб.: Изд-во СПбГУЭФ, 2010. C. 39-54.
Дейк ван Т.А. Язык. Познание. Коммуникация / пер. с англ. Петрова В.В. М.: Прогресс, 1989.

Pages:  626-629