Author: S.V. Kiselieva, T.S. Rosyanova
Affiliation: Research University «Higher School of Economics”
Abstract:
The article discusses English economic terms from the cognitive point of view. Boston consulting group matrix is one of the first models of portfolio analysis and is modelling the logical structure of economic knowledge, organized in a fixed two-dimensional format. The Boston matrix is matrix type microsystem of terms and operates on the principle of structuring and orienting frame.
Keywords: cognitive terminology, term, English economic terminology, economic knowledge, conceptualization, matrix type microterminosystems
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Pages: 491-494