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“COGNITIVE STUDIES OF LANGUAGE”

THE CONCEPTUALIZATION OF ECONOMIC KNOWLEDGE IN THE MATRIX OF THE BOSTON CONSULTING GROUP

THE CONCEPTUALIZATION OF ECONOMIC KNOWLEDGE IN THE MATRIX OF THE BOSTON CONSULTING GROUP


Author:  S.V. Kiselieva, T.S. Rosyanova

Affiliation:  Research University «Higher School of Economics”

Abstract

The article discusses English economic terms from the cognitive point of view. Boston consulting group matrix is one of the first models of portfolio analysis and is modelling the logical structure of economic knowledge, organized in a fixed two-dimensional format. The Boston matrix is matrix type microsystem of terms and operates on the principle of structuring and orienting frame.

Keywords:  cognitive terminology, term, English economic terminology, economic knowledge, conceptualization, matrix type microterminosystems

References


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Кубрякова Е.С. В поисках сущности языка: Когнитивные исследования. Ин-т языкознания РАН. М.: Знак, 2012.
Kotler Ph. Marketing management, Millenium edition. Pearson Publishing. 2000.
International Dictionary of Marketing, Kogan page, 2002.

Pages:  491-494

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