COGNITIVE RESOURCES OF NATIONAL SELF-PRESERVATION IN MODERN MEDIA TEXT: EFFECTS OF «GLOBAL RISK»
Transbaikal State University
In the epoch of global informational-psychological war the usage of sociomental images based on the instinct of national self-determination provides optimum results for influence. The article contains the analysis of specification of the national constructs in a media text. But the construction of information space according to models free from traditions is inevitably doomed to spreading senses and values alien to our culture.
media text, vertical globalization, national model of the world, representation