Tambov
SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

COGNITIVE RESOURCES OF NATIONAL SELF-PRESERVATION IN MODERN MEDIA TEXT: EFFECTS OF «GLOBAL RISK»

COGNITIVE RESOURCES OF NATIONAL SELF-PRESERVATION IN MODERN MEDIA TEXT: EFFECTS OF «GLOBAL RISK»


Author:  I.V. Еrofeeva

Affiliation:  Transbaikal State University

Abstract
In the epoch of global informational-psychological war the usage of sociomental images based on the instinct of national self-determination provides optimum results for influence. The article contains the analysis of specification of the national constructs in a media text. But the construction of information space according to models free from traditions is inevitably doomed to spreading senses and values alien to our culture.

Keywords:  media text, vertical globalization, national model of the world, representation

Pages:  691-694

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