MEDIAMETAPHOR AS AN INSTRUMENT OF DISCREDIT STRATEGIES IN POLITICAL DISCOURSE

MEDIAMETAPHOR AS AN INSTRUMENT OF DISCREDIT STRATEGIES IN POLITICAL DISCOURSE

Author:  L.A. Bochkova

Affiliation:  North-Kazakhstan State University named after M. Kozibaev

Abstract: 
The paper deals with the aspects of using cognitive metaphors in discourse. The problems of the mediametaphor cohesion and the formation of the integrated meta- phor field are discussed.

Keywords:  mediametaphor, political discourse, metaphor field

Pages:  597-600