SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: E.V. Akaeva
Affiliation: Omsk State University named after F.M. Dostoevsky
Abstract:
The article deals with medical advertising discourse cognitive strategies. This is the way to optimize the speech effect of doctors, who are involved in scientific activity on other heal-care practitioners.
Keywords: cognitive strategies, medical discourse, healthcare practitioners world outlook
Pages: 588-590