REPRESENTATION OF THE CONCEPT ‘COLOUR’ IN GERMAN SPORTS DISCOURSE

REPRESENTATION OF THE CONCEPT ‘COLOUR’ IN GERMAN SPORTS DISCOURSE

Author:  R.V. Belyutin

Affiliation:  Smolensk State University

Abstract: 
The article deals with some aspects of concept ‘Colour’ objectivation in the German sports discourse. The main cases of colour lexemes use in sports communication are distinguished; their role in representing subjects, objects, facts and phenomena of the sports world is specified; internal and external projections for colour semantics use are determined; some cultural peculiarities of colour semantic space meaning are described.

Keywords:  sports discourse, subdiscourses, semantics of names of colours, metonymic pattern

Pages:  503-506