SEMIOTIC FUNCTION OF ACHROMATIC COLOURS FROM THE POINT OF VIEW OF COGNITIVE LINGUISTICS

SEMIOTIC FUNCTION OF ACHROMATIC COLOURS FROM THE POINT OF VIEW OF COGNITIVE LINGUISTICS

Author:  М.B. Тalapinа

Affiliation:  Ural Federal University named after the First President of Russia B.N. Yeltsin

Abstract: 
This paper is devoted to the research of white and black colours from semiotic and cognitive linguistics perspective. The paper presents semiotic status of these colours, degree of conventionality of their semantics in terms of sensor channel of perceiving these signs. The study reveals potential of white and black in creation of elementary signs as well as their role of forming semiotic continuum.

Keywords:  picture of the world, semiotics, index, icon, symbol, semantics, conventionality, archetype, prototype

Pages:  809-811