SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: Т.S. Rosyanova
Affiliation: St. Petersburg State Economic University
Abstract:
The article deals with a number of issues concerning the studying of English terminology of marketing from the cognitive point of view. The importance of analysis of conceptualisation and categorisation made by professional marketing experts has been outlined. Terms of the semantic group “consumer” are discussed as the illustrating examples.
Keywords: terminology, term, English economic terminology, marketing, categorization, conceptualization, economic knowledge
Pages: 254-256