Tambov
SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

DISCOURSE WORLD-MODELLING IN ADVERTISING

DISCOURSE WORLD-MODELLING IN ADVERTISING


Author:  S.L. Kushneruk

Affiliation:  Chelyabinsk State Pedagogical University

Abstract
The author reveals the possibility of studying discourse in terms of its projective properties realized as translation of meaning through language mechanisms that direct the process of constructing mental formations – discourse worlds and text worlds.

Keywords:  discourse, discourse world-modelling, cognition, communication, discourse world, text world

Pages:  82-85

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